Andy is the Co-founder, Executive Creative Director and Chief Strategist of The Thinc Group. He is also concurrently the Managing Director of Hakuhodo Singapore.
He holds responsibility for the management of the two agencies. As someone who started his career as a copywriter, he also oversees the strategising and creative direction of projects.
Andy’s experience spans over 25 years across three agencies. In this period, he led local, regional and global campaigns across diverse industries from Retail, F&B, Finance/Banking, Insurance, Telecoms, IT, Hospitality, Education amongst others.
Outside of work, Andy volunteers his time with SAFRA (Singapore Armed Forces Recreation Association), where he spearheaded youth engagement as Chairman of Youth Network, and is currently serving as Chairman of Safra Corporate Branding Committee. He also sits on the SAFRA Management Committee, where he is called upon to share his advertising, marketing communications and branding expertise.
Andy graduated with honours in Philosophy and Merit in English Language from the National University of Singapore in 1998, and has been in the advertising and design industry ever since. He received the Public Service Medal in 2014 and Public Service Star in 2019 for his public service contributions to Singapore.