OMG. We turn 20 this year! Since our birth in 2003 as Thinc Studio, followed by our incorporation in 2004 as The Thinc Group via an acquisition by Integrated Communications Group, we are both humbled and delighted to have been in the local creative scene for twenty years. The journey has been challenging but extremely [...]
Hakuhodo Singapore Pte Ltd has appointed Andy Tan Heok (pictured) as its first-ever local Managing Director effective from April 1, 2023, succeeding Taro Muto from Hakuhodo Inc (Japan). Andy is tasked to chart Hakuhodo Singapore’s strategic new direction by incorporating the best of three worlds of local depth, Japanese flair and global might. Andy who [...]
We've been involved with our National Day Parade Celebrations since 2017, and this year we're happy to continue our support! While we were the the official appointed design agency for NDP17 and NDP18, this year we gave back by sponsoring our time and effort in putting together the "Singapore Together" Packs. This year’s packs feature [...]
We're extremely heartened to have gotten recognition for a bold campaign we did for Yellow Ribbon Project, Singapore! Titled "Behind Bars", the campaign made full use of the interactive digital Play platform of bus shelters to encourage the public to "Unlock the Second Prison" to see the bigger picture of real challenges faced by ex-offenders and their [...]
We’re proud to share that our BLACK HEART AWARDS 《黑心大奖》 anti-scam TVC for the National Crime Prevention Council and Singapore Police Force has nabbed us a BRONZE at MARKIES AWARDS 2017 by Marketing Magazine! Really gratifying to see how our humble little homegrown agency can compete against the big boys. Even happier to see the smiles on our … Read More
Very happy to receive news that our BLACK HEART AWARDS 《黑心大奖》anti-scam TVC is a FINALIST for Marketing Magazine's MARKIES 2017 AWARDS for BEST IDEA - TV/VIDEO ADVERTISING. All will be revealed on 26 April. Keeping our fingers crossed! And no, this is not a scam message. UPDATE: IT'S A BRONZE!
Brand new year, exciting new start!! We would like to take this opportunity to announce officially that The Thinc Group, together with our parent holding company ICG (Integrated Communications Group), has entered into an agreement with Hakuhodo for the acquisition of the company. Hakuhodo is the second largest advertising company in Japan and the seventh [...]
Recently, the number of phone scams has risen significantly, with many victims losing their hard earned savings to crafty scammers. In collaboration with the cool folks at Stardust Pictures, we’re delighted to have won the pitch called by the National Crime Prevention Council to produce a TVC that aims to raise public awareness and prevent more scams … Read More
It’s truly a proud and happy moment for all of us! We’ve won the pitch to produce NDP 2017 creatives and collateral! Woohoo! It’s a national event and we are so pleased to be able to play a part. Yes, we know it’s still some time away, but we really can’t wait to start! (Cue NDP … Read More
The Year of the Monkey has arrived and we're getting cheekier! It's the time of the year where we ask ourselves: what kind of "corporate" e-greetings do we want to make this year for our clients? (Got budget? Got time??). Two years ago, if you remember, we had no time to do one (well, we did lah. [...]
