Volunteering is an initiative of the heart, but many don’t know where to start. 

That’s why SG Cares Volunteer Centres, located across the heartlands, help connect people with local causes such as supporting seniors and protecting the environment. 

To raise awareness, we launched a campaign featuring 24 familiar heartland spots, each marked with a heart-shaped location pin to show that volunteering is always close to home.

TITLE
Close to You, Closer to Your Heart

PROJECT
SG CARES Volunteer Centres Recruitment Campaign

CLIENT
Ministry of Culture, Community and Youth

YEAR
2023 – 2024