Lend A Hand (Part II).
“Lend a Hand” is a series that seeks to play on the perception bias of the public and raise awareness of how we all tend to see ex-offenders. The campaign started in 2017 with four separate hand imageries.
This year, we took the campaign to a new level by featuring hands of ex-offenders who have succeeded in rehabilitating themselves, having received the helping hands of others, and in return, are lending their own hands for the good of society.
TITLE
Lend A hand II
PROJECT
Yellow Ribbon Project Awareness Campaign
CLIENT
Yellow Ribbon Project Singapore
Singapore Prison Service
YEAR
2019/20