NDP17: One Nation Together

The theme for THE 2017 National Day Parade (NDP) is “#OneNationTogether”, a rallying call to unite all Singaporeans to stand together and overcome all odds together. ‘One Nation’ is to remind Singaporeans that regardless of origin and background, we belong as one people and one nation.

It encourages Singaporeans to harness our diversity and to leave no one behind as we strive towards an even brighter future. ‘Together’ emphasises the importance of unity in times of uncertainty and challenges ahead and represents a call-to-action for all Singaporeans to overcome the odds together.

Logo rationale

The logo features four hands clasped and interlocked with each other in unity. It is inspired by a similar and familiar image on Singapore’s first ten dollar Orchid series note launched in 1967. The intertwined hands symbolise Singaporeans from all walks of life setting aside their differences, and coming together with the conviction of building a better Singapore of tomorrow. It also reflects the important role that racial harmony has played in our 52 years of nation building.

The image of our island nestled in the centre of the four hands, represents the special place that Singapore will hold in the hearts of all Singaporeans, drawing out the theme of NDP 2017 – #OneNationTogether.

TITLE
One Nation Together

PROJECT
Official Creative Agency for NDP 2017

CLIENT
NDP 2017 EXCO / MINDEF

YEAR
2017

SCOPE
• Logo design

• Brand guide
• Corporate stationery
• Tickets
• Print ads
• Bus stop panels
• Bus wraps
• MRT walls
• Street banners
• Street decorations
• Digital/web assets
• Social media assets
• Floating Platform thematic skinning
• Media launch stage backdrop
• Fun packs design layout
• Souvenir booklet
• Commemorative book