The Purple Parade
Our campaign to create greater awareness for Singapore’s largest movement for inclusivity took on a refreshing out-of-the-box twist by inviting people to ‘GET-IN’ on the action together. This was achieved by creating a vibrant purple square frame, where the four sides not only symbolise their solidarity with PWDs, but doubles as an open invitation to join the movement.
TITLE
Get In! Campaign
PROJECT
The Purple Parade
CLIENT
CS CDC
YEAR
2024
@thepurpleparade INclusivity knows no bounds! Come SUPPORT INCLUSION AND CELEBRATE ABILITIES with The Purple Parade - Singapore’s largest movement for inclusivity for Persons With Disabilities (PWDs)! Let Singapore’s Gold Medal Paralympian—Yip Pin Xiu - show you around!🌟 Watch Pin Xiu’s Get INclusive With Me #GIWM as we share her INclusive experience at The Purple Parade 🟪 signature event! 🎉 A BIG SHOUT OUT and THANK YOU 🫰 to all the awesome participants, performers, guests and family whose presence and generous support have made The Purple Parade 2024 into such an amazing celebration of INclusivity, opportunities’ equality and solidarity with PWDs in the Singapore story! Thank you for your support! Stay INclusive always and see you next year! 💜 #ThePurpleParade #TPP #SupportInclusion #CelebrateAbilities #PWDs #GetIN #inclusion #stories #disabilities #empathy #sg #singapore #paralympian #quadriplegia #SpeechDisorder #CerebralPalsy #autism #AutisticSpectrumDisorder #blindness #CongenitalGlaucoma #VisuallyImpaired #deaf #MuscularDystrophy #IntellectualDisability #conversation #community #InclusiveConversations ♬ original sound - thepurpleparade
@thepurpleparade Did you ever have to explain yourself to others needlessly before? Would you agree that we as a society could elevate our tact just a bit at times? 🧐 🎧 Catch the full episode! Link in comments section. Follow The Purple Parade for more and let’s build a more inclusive society together! 🟪 🎉 #ThePurpleParade #TPP #SupportInclusion #CelebrateAbilities #PWDs #GetIN #stories #inclusion #disabilities #CharcotMarieTooth #NeurologicalCondition #Achondroplasia #Dwarfism #empathy #sg #singapore ♬ original sound - thepurpleparade
@thepurpleparade What’s stopping two complete strangers from their ability to bond over deep, meaningful conversations? Speaking with Maximillian Tan, Singapore’s para-equestrian, we invited strangers to have conversations back-to-back (literally!), as part of Singapore’s inclusivity movement for Persons with Disabilities (PWDs). Maximillian has cerebral palsy. But that doesn't stop him from having deep conversations with people just like everyone else! Help us get the word out and be involved with our inclusive conversations. Let’s build a more inclusive society together 💪 See you at our Signature event at Suntec City on 12 October 2024! 🟪 🎉 #ThePurpleParade #TPP #SupportInclusion #CelebrateAbilities #PWDs #StreetInterview #Singapore #InclusiveConversations #GetIN #stories #inclusion #disabilities #disabled #cerebralpalsy #interview #empathy #sg #conversation ♬ original sound - thepurpleparade
