TITLE
KOPI VS LATTE CHALLENGE 2016
BRIEF
Develop an activation idea that reinforces Tiong Bahru Plaza’s branding of “A blend of old and new”, while creating awareness for their tenants (Coffee Bean, Kopitiam), and at the same time, give the mall’s neighbours a little morning treat!
IDEA
Nothing wakes people up like a good coffee cuppa! But which is the traditional kopi, and which is the western latte? Guess it right and bring home a remade retro condensed milk tin to keep your fave beverage hot!
TEAM
Concept/Design: The Thinc Group
Social media/Video: Duo Studio
