IDEA
Carlsberg’s new brand campaign is spearheaded by their new tagline “If Carlsberg did…”.
Based on their philosophy of meticulous perfection in creating probably the best beer in the world, the brand campaign wittily extended this culture of excellence to virtually anything around the world. That means that if Carlsberg did [anything], they’d probably be the best [anything] in the world.
In creating this series of bus and taxi wraps, we asked ourselves, what will the best bus and taxi in the world look like, if Carlsberg had a hand in creating them?
The answer’s pretty obvious, isn’t it? If only Carlsberg REALLY did buses and taxis, we wouldn’t want the journey to end.
NOTEWORHTY: As of this post, the single bus’ giant Carlsberg bottle installation is Singapore’s largest installation ever created!
