Spring to L1fe!
Tampines 1 Launch Campaign
The Thinc Group is proud to be part of the dynamic and lively Tampines1 team involved in the strategy, planning and conceptualisation of the launch of Tampines1 shopping mall, where life is definitely much GREENER and more refreshing!
The entire campaign adopted a multi-faceted media approach, from online to offline, and made use of a whole gamut of web 2.0 media including YouTube, Wordpress and social networking sites like FaceBook to spread the buzz.
Plus, some street guerilla fun and games that captured imagination and attention!
Client: Tampines 1
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- launch ad
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- launch ad
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- launch ad
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- launch ad
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- teaser ad
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- teaser ad
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- teaser ad
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- launch ad visual
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- launch ad
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- eco bag
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- giveaway
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- launch invite
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- giveaway
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- faces@launch
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- faces@launch
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- faces@launch
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- faces@launch
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- blog
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- website
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- microsite game
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- MRT
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- MRT
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- bus ad
1 Comment
Daryl
17 January, 2012Launch ad looks classy, but a bit cold. But i like the eco bag, thats cool! The full colour launch ad is better and warm!