IDEA
When we started the project, MOE Kindergarten was a young setup, and awareness amongst parents were low.
We conducted in-depth studies of MOE Kindergarten’s branding and existing outreach strategy. And with that, developed a highly detailed location-based communications strategy that helped our client reach their target audience group with precision, including a strong call to action.
Creatively, we wanted to create visuals that not only reinforced their branding, but also enhance it with a strong sense of creative spirit, imagination and endless adventures, with the start of a learning journey as a central theme.
Three sets of key visuals were developed: the imaginary Plane, Boat and Car. Each depicts the exciting beginning of a child’s learning journey, to eventually taking off to explore his or her own adventures.
