Yellow Ribbon Prison Run 2013
The given theme for this year's Yellow Ribbon Prison Run was "The Road to Acceptance".
In coming out with this winning pitch, we wanted to tell the world, that by pledging to run, they are pledging to embark on a symbolic journey to banish stigmatisation in their minds.
Every step they take means an extra mile for the ex-offenders. Every turn they make in the route helps inspire the right turns. And the end point of the run is not the end of it all, but the beginning of acceptance.
How can we depict a road run into a journey? One day, while walking along the road trying to crack this, the humble yellow divider line caught our attention. Doesn't it share the same colour as the iconic Yellow Ribbon? Mmm... what happens if we combine them...? Presto! :)
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- Print ad teaser
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- Print ad full
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- web banner
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- Banner buy
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- Registration page
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- Facebook cover
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- web banner
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- Distance marker banner
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- Run info leaflet
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- Run info leaflet
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- Art exhibition catalogue
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- Art exhibition poster