A Silver for OOH Advertising!

We’re extremely heartened to have gotten recognition for a bold campaign we did for Yellow Ribbon Project, Singapore!

Titled Behind Bars, the campaign made full use of the interactive digital Play platform of bus shelters to encourage the public to “Unlock the Second Prison” to see the bigger picture of real challenges faced by ex-offenders and their families.

A big thanks to the team at Mediacom, Clear Channel as well as the Yellow Ribbon Project Secretariat for this wonderful opportunity to push our creative boundaries for a meaningful social message. The thinc team is chuffed and we’re determined to deliver even more great work!