BRIEF
Create awareness of the much improved WIRELESS@SGx, Singapore’s free islandwide wifi network that’s not only easy to set up, but comes with more hotspots, is more secured with speeds like never before.
CONCEPT
The general perception amongst most people is that free wifi must be either be too slow, hard to find, not secured, or well, all of the above.
And when they realise that Wireless@SGx is not only free, but offers fast, secure speeds at over 30,000 and growing hotspots all over Singapore, we saw some eyebrows raised!
Can it really be true? You bet!
