CLIENT
NATIONAL CRIME PREVENTION COUNCIL (NCPC)
/SINGAPORE POLICE FORCE
SCOPE
• STRATEGY
• ATL
• BTL
• DIGITAL
• CAMPAIGN WEBSITE
• PHOTOGRAPHY
• 3D/DIGITAL IMAGING
BRIEF
Create awareness – and generate action – to combat the rise of various phone and online scams in Singapore.
STRATEGY
Since 2017, scammers cunningly laid vicious traps everywhere and snapped up $157 million, causing immense pain and huge financial losses to victims and their families.
To fight this war against scams, the community needs to unite as one. And only by rallying together, can we stop more from getting hurt.
On top of just generating awareness, we wanted to seed a long-term strategy that could eventually become self-sustaining in the long run.
A “Let’s Fight Scams!” pledge page was set up to garner pledges from the public as well as corporations. By getting them to be our fist-level advocates, we hope to fight scams directly through community efforts – from the ground up.
TEAM
PHOTOGRAPHY: A PIXELS
3D+DIGITAL IMAGING: A PIXELS
