Lend a Hand II
CLIENT
YELLOW RIBBON PROJECT SINGAPORE
PERIOD
DEC 2019 – MAR 2020
SCOPE
• OOH: CLEAR CHANNEL/BUS WRAPS
• PHOTOGRAPHY
• DIGITAL IMAGING
BRIEF
Continue the previous “Lend A Hand” theme to reinforce and raise awareness about the difficulties faced by ex-offenders in starting anew, and encourage public to step forward to help.
IDEA
“Lend a Hand” is a series that seeks to play on the perception bias of the public and raise awareness of how we all tend to see ex-offenders. The campaign started in 2017 with four separate hand imageries. (see the campaign
here).
This year, we took the campaign to a new level by featuring hands of ex-offenders who have succeeded in rehabilitating themselves, having received the helping hands of others, and in return, are lending their own hands for the good of society.
PHOTOGRAPHY
PHOTOGRAPHER: Collin Chai
DIGITAL IMAGING: Collin Chai
Be inspired by their stories here.
