AWARD
FINALIST: PR AWARDS 2019 FOR BEST EMPLOYEE ENGAGEMENT/INTERNAL COMMUNICATIONS
SCOPE
EMPLOYER BRANDING / EMPLOYEE ENGAGEMENT
BRIEF
Launch the organisation’s new tagline (“Work, and Smile”) and validate their new corporate Vision, Mission and Values, with an exciting and engaging internal communications plan that ramps up over a 2 to 3-year period.
STRATEGY
A 3-phase approach over 2-3 years, from introducing the new tagline to reinforcing it across all key touchpoints, right up to their clients.
PHASE 1
We kicked off the campaign introducing a series of personalised Happy Smileys with features made up of the company’s initials (“P”, “S”, “K”). Along with these smileys, Happy Zones within each local office were created, each adorned with smiley decals, postcards, stickers etc. Employees were encouraged to nominate colleagues who exude the “Work, and Smile” attitude to become ambassadors. A more formal corporate brand handbook was also developed.
PHASE 2
In phase 2, we launched the “Happy Hands @ Work” campaign, encouraging employees to put their smiles into real action at work. This is where we started introducing and infusing the 5 core values of the organisation.
PHASE 3
Phase 3 took the campaign to a wider audience via the “Collect a Smile” campaign. Employees were encouraged to share their smiles with each other, and more importantly, their clients.
FULL SCOPE
• EMPLOYER BRANDING
• INTERNAL COMMS ENGAGEMENT
• MISSION, VISION, VALUES VALIDATION
• EMPLOYEE HANDBOOK
• WALL/PILLAR WRAPS
• POSTERS
• EDMs
• TEASER VIDEO
• POSTERS
• POSTCARDS
• STICKERS
• POST-IT PADS
• VARIOUS COLLECTIBLES
• TROPHY DESIGN
• TEE-SHIRTS
