SCDF: Hearts of Courage

• ATL
• OOH
• PHOTOGRAPHY
• THEME

TITLE

SCDF 2019/20 RECRUITMENT CAMPAIGN

CLIENT

SCDF

CONCEPT

What keeps an SCDF Fire & Rescue Specialist going? 
What pushes an SCDF Paramedic on? 



The answer: 
The fiery courage and burning passion in their hearts.
The fire specialist fights fire with fire,
 the paramedic saves hearts with heart.

 This fire can never be put out,
 and this heart will always keep beating on.

TEAM

PHOTOGRAPHY: APIXELS