The Future Starts From Within
TITLE
ITE BRAND CAMPAIGN 2019-21: THE FUTURE STARTS FROM WITHIN
CLIENT
INSTITUTE OF TECHNICAL EDUCATION
SCOPE
• CAMPAIGN THEME
• CREATIVE EXECUTION
DELIVERABLES:
• PRINT ADS
• ADVERTORIALS
• BRAND VIDEOS
• OOH: BUS/TRAIN/SCREENS
• CINEMA COMMERCIALS
• DIGITAL + SOCIAL MEDIA ASSETS
BRIEF
A) To showcase ITE as a well-recognised vocational and technical education institution that prepares students for work in the future economy with good career prospects.
B) To highlight the holistic education that students receive at ITE – values and character education, leadership development, social consciousness and global mindset.
C) To enhance the perception of stakeholders and the general public on ITE, ITE students and ITE graduates.
CONCEPT
This campaign is the followup of our successful 2016-2019 campaign “Equip for Life”, and our focus this time round was on the inner development of resilience, agility and values, together with the skills-based nurturing of ITE students amidst a rapidly changing global economy.
The key message we want to convey: ITE empowers you with essential skillsets that build you into a resilient and adaptable individual, with skills relevant to and for the new economy.
The first skill we equip you in your lifelong learning journey is the skill to mould yourself into a confident learner, possessing core qualities of confidence, resilience and teamwork.
With a comprehensive, world-class learning environment in place, including real work-life experience, you will be nurtured with the right values, surrounded by truly passionate mentors who unceasingly go the extra mile to inspire you.
The deep technical skills will drive you, keep you agile as you become career-ready,
all geared up with important life values to be world-ready.
With our strong focus on continuous education and training, your journey with ITE continues through your life as you reskill and retrain to become an agile adaptor, highly relevant and in demand to the future economy.
To help you make a difference to the world, we start by making a difference to yours.
After all, your future starts with you.
TEAM
STRATEGY/CREATIVE: The Thinc Group
VIDEOS: CUTSCENE
VIEW ALL VIDEOS HERE
VIEW ALL VIDEOS HERE
VIEW 2016-18 CAMPAIGN HERE
